Best Practices

Leverage branded or disease state content in any format including: gamification, field force communications, no-see initiatives, conferences & expos, sponsored dinner meetings, and live & recorded webinars

Program Structure

In order to provide participating clinicians the best user experience, GWH recommends following our Content Guidelines for Active Learning. The GWH performance guarantee applies only to content within these guidelines. GWH also provides Content Adaptation Services that when utilized, insures programs qualify as paid for performance.

PROGRAM LENGTH

Program segment engagement including content & survey questions, to be a maximum of 10 minutes

Minimum 1 survey question per segment
Maximum survey questions 10 per segment

Survey length & question format

Note that open-ended questions are more difficult to quantify.

Individual survey parts should be less than 10 questions.
Ratings of 1-5, multiple choice, and yes/no questions are encouraged

Branding & Design

Suggested branding elements

Since the goal of branding a channel within Good Works Health is to maintain program continuity and provide the HCP with a clear idea of the program’s identity and purpose, we recommend starting with the following basic elements.

Logos
Graphic elements
Program name/description
Pharma approved brand or disease state color scheme
Web-supported type requirements.

ISI/PI/Indications for branded programs

Branded programs requiring fair/balance information will have appropriate information both within and linked to the channel

Downloadable Documents
URLs & Links to further information
Required fair/balance information for brand specific survey questions

TARGET Data & Reporting

Access to The Good Works platform is open only to specifically targeted HCPs in order to ensure clients are paying for only their targeted customers. This method meets OIG guidelines & specifications, and allows for a more seamless transfer of participant level data to clients’ CRM. And should clients choose, facilitates reporting to the Open Payments database.

Target List of Participating HCPS

Excel or similar spreadsheet file of preferred HCPs with territory/rep ID, email, first name*, last name*, address, zip, state, NPI numbers*.
Internal unique Identification numbers, for use in reports
List or indication of specialties and practices for any additional participants.
Policy for HCPs not on file: are they admitted if appropriate specialty/if invited by sales-rep, etc.?
HCP-Level data required for Reporting
Specify HCP information required for reporting
Specify if individual and/or aggregate response data is required

TECHNICAL REQUIREMENTS

Static content

Files in original (native) format with all linked files/fonts.
Vector files are preferred for logos, graphics, and charts.
Photos, and pixel-based graphics need to be large and high resolution (minimum 1,200 px height or width – whichever is larger)
All graphics preferred in RBG Color space

Video Content

Final video should be edited to desired length with appropriate in-and-out transitions. We recommend keeping video length to four and a half minutes or less.
Longer video programs should be segmented into more easily digestible portions.
Format: H.264 (MPEG-4), minimal or uncompressed QuickTime (.M4V) or equivalent
Minimum Size: (16 × 9) ratio, HD 1920×1080

GWH SUSTAINABILITY

By Participating in Good Works Health You've Helped to

30 Million

save millions of trees

1.3 Million

remove millions of tons of C02

85 Million

reduce millions of tons of waste

Our commitment to sustainability in our operations & sustainable choices by our customers has been part of the Good Works mission since our founding.

GOOD WORKS HEALTH COMPLIANCE INFORMATION

Clinician participation in a Good Works Health program has been deemed non-remunerative (no transfer of valueto the clinician) by the Office of Inspector General for Health & Human Services (OIG Advisory Opinion No. 08-02)

*Donations can only be directed to Public, 501(c)(3) charities. Donations cannot be made to charities in which you, or your medical practice, have a financial interest. Additional restrictions may apply.

Participating clinicians receive recognition from the selected charity for the donation. However, you do not receive any money or any other material benefits. You also may not take a tax deduction.